Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blue Castle Studios · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Some of these questions make no sense and others have incorrect answers. For example one question I had was: "How many terrestrial planets are in the solar system?" a. Earth b. Mercury/Mars c. Venus First of all the question asked how many, not which ones. Secondly, Earth, Mercury, Venus, and Mars are all terrestrial planets.....The "answer" was Mercury/Mars Another wrong question I got was: "How many moons are in the milky way?" a. 53 b. 52 c. 55 There are over 10 billion moons in the milky way....... It's not a typo because our solar system has 293 confirmed moons. Saturn itself has 146 confirmed moons... So in every way this question was wrong. The "answer" was 53.....
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