Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EINMOB LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Doesn’t matter every action in the app an ad will appear. Went through three ads on Translate and it never translated. Remove it immediately.
This app has potential but there are SO many ads that I couldn't even use the app properly. I swear I saw more ads than translations of the language I'm learning. You guys have potential but at least make the app usable.
Advertised as offering a matching game in between languages. Not in the app — instead, it simply seems to pull from Google Translate’s API to translate sentences. They add advertisements, so they are essentially farming customers while ripping off another service.
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