Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗COMPANHIA CARRIS DE FERRO DE LISBOA, E.M., S.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you’re going to build an app that’s dependent on scanning the card, at least make sure that the scanning feature works…
This app used to work and card reading was always a little finicky. Now it doesn’t work at all anymore. There is no way to top up or buy the monthly pass without being able to read the card.
Now it’s back to the bank machines to re-up my Navigante card.
From now on, loading your Navegante pass is easier and faster. Install the CARRISway app, touch your pass and make the payment through MBWAY or card....