Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andrei Terekhin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Well during the (limited) conversation I had with this AI chat thing, I think I have concluded there’s something wrong with the programming? 🤔 Axon did say “Bad………” <error> ….. when I asked for the coding files running this app to be sent to my email so I could make my own version …🙄 Although, come to think of it, Axon said “Bad………” <error> …..to everything I asked..even “hello” ..so I guess I don’t know what Axon’s problem is after all
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