Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Heather McCormick · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love using this app. The nutrition macro tracking alone is worth it for me. The food database is pretty expansive. Really helps keep me on track and easy to use. The workout routine walks you through each step and at your pace. Like being able to track progress with pics and measurements. In app messaging feature directly to the coach is nice! Everything you need is all in one place.
Kick-start your fitness journey with Priority1 Fitness. Together with Heather Mccormick, you'll have the best combination of nutrition & exercises ava...