Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FB PUBLISHING LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Like Google Translate, it has no Irish pronunciation audio. Unlike Google Translate, it’s slow, and it can’t translate complete sentences. It’s basically just a vehicle for Duolinguo banner ads; I suppose they expect you to click them in frustration. They probably have a pay-per-click arrangement with DL.
The interface freezes while typing a word. It is a bad UX! But it’s nice to have a free Irish-English dictionary. However sometimes I’m left hoping for more guidance. Briosca means biscuit — but in the UK sense or the American sense? The app doesn’t say.
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