Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kanstantsin Ausianovich · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
These are not zen thoughts. They are psychological contradictions to the usual toxic narratives we labor under as our souls are hollowed out at work. Zen thoughts have to do with total self acceptance to the extent that we snap out of it and oops oh yeah. “You can’t share so much as a fart with another person” “all things are resolved in the unborn mind” “self settling on itself” etc. it is the ultimate rehydration for the chronically invalidated, almost a kind of shoplifting I dare say
Meet ZenThoughts - a minimalistic application with daily affirmations and quotes. ZenThoughts can give you friendly advice when you feel lonely, nee...