Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ryan Grady · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is so helpful when you are out in the boat. It saves you from having to use a big paper map while the wind is blowing!
This is a lifesaver! Accurate, convenient and affordable!
Now we always have a map on our phones to navigate Squam Lake!
This app shows your current position along with all the buoys on Squam Lake, and it works offline! It contains a compass for to help navigate the buoy...