Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kasim Tan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Two problems with this one: First problem is this does not feel like a proper fort siege, since you cannot stop them from putting up the ladders and can only attack after they have climbed up. The bigger problem is that, after a few fights, the game begins subjecting you to a forced ad after every single round. The regular disruptions get old super-fast.
Are you ready for an epic medieval adventure? The castle is under siege and it's up to you to Hold the Fort! Use your archery skills to take down rel...