Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gybe Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t waste your time downloading this game. There’s an ad after every single level. You’ll spend as much time trying to find a new game to pass the time with as you would if you tried to get to level 10. And you can’t even play the game without wifi which defeats the purpose of a mobile game in my opinion.
Empty the cabinet, clean the dishes and fill the cabinet! It is time for the spring cleaning