Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FRIENDSAPP LISTING · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Even before I saw the first page of pet results I got this full-page takeover ad that was difficult to dismiss. I get that you want to make money, but that was an obtrusive introduction. That plus the blinky flashy ads I saw all over made me drop out of the app faster than a puppy finds his bowl of food in the morning.
Want to adopt a pets? Adopt Pets lets you find pets of various breeds to adopt. You can get details of each pet as well as the contact information (em...