Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jason Price · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is just what I needed!! As a real estate agent in NWA I am able have my clients download it and know all the current events & specials going on in the area. Especially helpful for my my relocation clients!! Love this!!! -Nikki Scheafbauer McGraw Realtors
Love this app so so much! Feel so much more connected to my community than ever before!!
Finally an app which shows what is happening across NWA in a timely manner. This is much better and easier than having to scour all of social media to find activity’s!
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