Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nocturnal Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the game play of searching for a word list that only gives you the first couple of letters. Very challenging sometimes! My issues are I have no idea how to collect diamonds, which apparently are needed to complete your daily reward (along with playing 30 games and spinning the wheel 10 times). And there is a tournament page with a Friends tab, but no clear way to find & add friends. No replies from the app team either after multiple emails…so that’s not great.
I paid to remove ads but they come back regularly. Now bottom of screen ads show up regularly. Even after paying to remove ads paid “special offers” also show up frequently and prominently. iPad version crashes regularly and will only work after a full restart. The game design and levels are pretty good, it would be nice with some ability to adjust level difficulty and make it less linear, as well as levels where all words are hidden. But maybe the developer is too focused on ads and monetization.
I tried to turn off the sounds on this game and it won’t…Please fix it…Love the game and don’t want to delete it because it won’t shut off the sound
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