Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of New York Board of Education · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s like any other NYC school app. It uses the same platform and is just a home screen with buttons that leads to redirects to the school website. It’s not useful other than the fact that it sends notifications. It’s very bare-bones and doesn’t have many notable features. It doesn’t stand out and unless you’re very involved with the school or care about the different events, the school website works just as well. (This goes for almost all NYC school apps.)
The David A. Boody IS 228 app by Edlio enables parents, students, teachers and administrators to quickly access the resources, tools, news and informa...