Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stefano Tasinato · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Paid, downloaded the app and it won’t even load once open. No way to get a refund. Don’t waste your time!
I chose this app because I really liked the “voting” functionality. You can send a link and everyone with the link can place their vote on the gender and all the results are tabulated, which is nice to see what everyone thinks the baby will be. However, when you send the link, everyone has access to reveal the gender via the spinning wheel. I would have enjoyed this app more if this function was not present for everyone. We were attempting to make it into a fun game at the house, but of course, can’t prevent everyone from resisting the urge to press the wheel to show the gender, so we went a different route. Just wanted everyone to know that you can send the link out to get the bite, but beware, that anyone can press the wheel (before you would like them to) to reveal the gender.
Simple and straight to the point. Can even put baby names instead of boy/girl.
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