Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Elijah Strauss · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
At first look I thought why would I need another app just to replace my contacts app that apple already has but I gave it a try and found that it had lots of features that you are unable to do just in contacts. What really drew me in was you could keep a journal entry type history for each of your contact entry’s. This allowed me to write down relative information if I ever had any conversations or interactions that were important or rememberable. Would highly recommend if your looking for a new journal or contacts app that has extra features then just a list of names and numbers!
Welcome to FriendDex, the personal organizer app that keeps your social and personal life organized! Seamlessly manage your social connections while m...