Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Suntrust Bank Nigeria · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App UI is very poor. You can’t see credit transactions only debit alert which is not even in chronological order. On top of that you can’t get your statement from the app, the button is just useless. The debit transaction receipt could be better displayed in mobile version for mobile use. It could do better with an option to remove saved beneficiaries. Expected more from a corporate app, could really do better.
Suntrust Bank's (Nigeria) Corporate application