Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dana Lewis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just started using this app. I am very, very grateful to have this useful tool where I can log my food and my symptoms and my medication all in one place so that I can see which meals and which medication dose works best together to manage my very difficult symptoms. And it’s free! Well done and thank you.
A friend pointed me to your work after being diagnosed with EPI. This thoughtful software I empowering and restores agency. Many thanks Dana
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