Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jake Elrod · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why let users download the app for free, but not let them get a their first look at it, forcing them to agree to pay a weekly fee in order to get the opportunity to evaluate if it fits their use case? To make money off the people who forget to, or don’t realize they have to, cancel the subscription. There’s no other reasonable conclusion. Other apps offer a free trial period that doesn’t leave them on the hook at the end, and iCalc could, as well, but has decided otherwise.
The primary functions I wanted to test were the AI questions and the camera solving which were supposed to be free today but alas, the app only allows the “plus” functions. Thought it would be great to use with my kids as they struggle a bit in math and I need as many ways as possible to show them the usefulness of it, how it applies and the proper ways to arrive at a solution. So basically another basic calculator for me to throw in the calculator bin folder on my phone and probably never use again. Pretty bummed out but whatever. Made me write a review.
It doesn’t get any better than this. The only thing I would ask the developer is to make ALL data collection voluntary. Add a On/Off switch, please! Otherwise, stellar app.
iCalc is the #1 calculator and math problem solver! Use iCalc to not only calculate but also practice, learn, and understand math. Scan math problems...
| Name | Price | Type |
|---|---|---|
| Premium (Weekly) | $1.99 | Weekly |
| Plus (Monthly) | $2.99 | Monthly |
| Premium (Weekly) | $3.99 | Weekly |
| Plus (Annual) | $9.99 | Yearly |
| Premium (Monthly) | $9.99 | Monthly |
| Plus | $9.99 | One-time |
| Plus | $19.99 | One-time |
| Premium (Monthly) | $19.99 | Monthly |
| Premium (Annual) | $39.99 | Yearly |
| Premium (Annual) | $59.99 | Yearly |