Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Haresh Rathod · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Several grammatical errors, misleading images, and incorrect answers. At one point it asked me who in the vehicle had to wear their seatbelt, I said everyone inside the car was required to wear a seatbelt (which is true). The app then told me I was wrong and that only passengers under 16 had to wear a seatbelt when riding.
I just failed but i passed it the first time it just expired. One of questions are wrong on this app. You must park on the shoulder of a level, straight, two-lane road. Where should the reflecting triangles be placed? The right answer: One within 10 feet of the rear of the vehicle, one about 100 feet to the rear, and one about 200 feet to the rear The app uses: One within 10 feet of the rear of the vehicle, one about 100 feet to the rear, and one about 100 feet in front of the vehicle
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