Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Selim Ozkaya · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
kept charging my account after i cancled subscription
Prepare to stressfully download this app, agree to the purchase because 6 dollars sounds reasonable for this service. Forget about it and realize they charge you once a week for multiple months. To me it’s a way to take advantage of people. Not cool.
My phone was submerged underwater for TWENTY MINUTES. And I desperatly downloaded this app to get the water out, just to find out you had to pay a subscription just use the app in anyway. Horrible
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