Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Health Insurance Administration, Ministry of Health and Welfare · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
過去醫事人員至案家提供居家醫療服務除需攜帶一般診療需要的藥物、醫療器材之外,尚須攜帶許多硬體設備(如:筆記型電腦、讀卡機、影印機等多項硬體設備),造成醫療人員的負擔,因此本署開發「居家輕量化APP」,將須使用筆記型電腦操作的功能改以智慧型手機或平板即可使用,減輕醫事人員攜帶設備的負擔並提供與診間相同...