Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mayor and City Council of Laurel, Md · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was able to submit requests on the old app but I couldn’t find it anywhere on this version. I called in. I don’t mind calling because it keeps people employed. But come on now, it you’re going to have an app at least make it useful.
Several of the links in this app say they are not configured correctly. The old app used to let us submit requests, but this one has nothing of the sort.
LaurelMD is the official mobile app of the City of Laurel, Maryland municipal government, giving residents and visitors alike direct access to the pul...