Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gioi Pham · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is really slow and very, very easy. There are no points, no scores, no rewards at all. What’s the point? The levels are very short and all the same. It gets redundant but those days when you just don’t want to put in any thought whatsoever in a game, it passes the time and you never die. 🙄
The poor BIN is lost from his family. You will (role-playing) transform yourself into a dwarf character to help him return to his family. [How to pla...