Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sutra Fitness, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I start taking these classes in 2023 after I saw the ads on Instagram. I was recovering from ankle surgery and the chair classes were an accessible place to start. I have gotten stronger things to these classes and every day task are easier now. Jillian does a great job cuing throughout the class. I find she is engaging and the classes are challenging while keeping me safe. My lower back has not gone out since I’ve started these classes. And the best part is, I can take them from home on my own schedule, which makes it easier for me to be consistent.
I absolutely love this app. The content that Jillian offers is so great in regard to fitness level (I.e. beginner, intermediate, or advance level of Pilates), as well as modifications for moves. She is uplifting and encouraging even in her on demand videos. I also love how she has a library of videos that are separated into different areas, especially the videos that are for when you’re short on time but just want to get some movement in. I was so overwhelmed with where to start in a Pilates practice, this app has completely taken away the overwhelm and uncertainty. I am so grateful I found this app and Jillian.
I found Jillian on Instagram after I through my lower back out and couldn’t continue with the regular workouts I was doing. I knew I needed to find something that was going to help me heal my back and be able to prevent it from happening again! I can say it was the best decision when I downloaded this app and started implementing Pilates into my life! My back no longer hurts and I feel stronger then I ever have!! Not only are her workouts amazing but she is super great about guiding you through form which is so important!! The app is easy to use and she provides so many options and continues to add to the library!!
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