Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗James Godwin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I appreciate the time and effort that went into this app, the work involved. The I Ching is a vast and complex oeuvre, and much is correctly transcribed. However I have run into a few totally erroneous commentaries, which now make me check anytime I do a cast. For just one example: This text below for 54 is completely false. Both quotes (taken from your 54 text) are utterly false. 54 states nothing of the sort: “… The judgment for hexagram 54 states, "Perseverance brings good fortune. No blame," emphasising ….. In addition, the judgment also states, "Success through what is small. It is favourable to have somewhere to go”… Nope. Nowhere even close. What happened??
It would be really useful if this app functioned offline. It appears to pull the descriptions from a backend and it is unclear why this is necessary. The app states no data whatsoever is collected but it appears to make connections to what may be a CDN that is likely collecting data on their own terms.
I deleted this app awhile ago mainly because I got tired of the I Ching. Recently, I started consulting by hand again and my readings were more accurate than they’d ever been, but I got tired of casting the coins - ha! So here I am downloading this app again. What’s amazing is that I used the app to consult on two questions I had asked when casting by hand, and I got the exact same hexagrams! (Changing lines were different but same meanings came through). When I last used the app there was no journal feature, but I am loving the new addition! I don’t think I will be deleting the app again. Thank you so much for it!
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