Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UCROO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
From seeing what’s happening on campus, to accessing student services this app has everything you need as a student. I just love being able to access whatever I need in one location! Every BYUH student needs this app!
The map on this app is rubbish compared to the old one. On the old one we could easily tell where classrooms were, this new one is just an aerial shot of the school. It’s good to have things in one place but the user experience is not as good as it could be. So far behind other universities’ apps.
myBYUH is your one-stop-shop connecting you with the systems, information, people, and updates you'll need to succeed at Brigham Young University–Hawa...