Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Canadian Defence Academy (Dept. of National Def.) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I found this app very helpful to stimulate CAF Ethos discussions with my team. Some technical glitches - I got a network error when trying to connect on a DND device, and it froze once on my personal device during group play.
Fun idea to gamify the ethics discussion. Unfortunately the app crashes repeatedly on Practice mode. The server is also not great, resulting in the app not working during the annual ethics briefing.
Military Dilemmas is an applied ethics game designed to support discussions of the Canadian Armed Forces Ethos: Trusted to Serve.