Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Claudio Souza Mattos · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Whoever created this game should be ashamed of your self I made it to level 36 and then deleted off of my phone as well as my kids tablets because one of the words to unscramble was porn now from my perspective that’s a little weird.
Very simple and intuitive layout. Easy to use with minimal ads. I enjoyed it.
Description of this app includes words saying there’s over 1,000 levels, and yet the 464th appears to be the last one for me.
Text Twist 3 Word Game Featuring: • Over 1000 Different levels to play. • Complete dictionaries and thousands of levels for English, German, Italian...