Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sorcererhat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was without a doubt THE WORST FIVE BUCKS I HAVE EVER SPENT!!!!!!! I’m an avid music lover, and I have spent close to SEVEN YEARS crafting and creating my playlist down to the last detail. So far, the total has come to THREE THOUSAND songs on the APPLE MUSIC APP. If you had ANY concept of how much effort that went into all the searching, downloading, and editing… I also happen to love the game show Beat Shazam, and I’m always “practicing” in some way or another. One of those ways was with a music quiz app that worked very much like Name That Tune, and the best part was that it used songs DIRECTLY FROM THE DEVICE’S PLAYLIST. Once again—DIRECTLY FROM THE DEVICE’S PLAYLIST. That’s a pretty rare trait among music quiz apps. Sadly, not only did I lose the app in an update, but I couldn’t find a suitable replacement with that exact trait. Then I found Song Capsule Quiz. I thought “This is perfect.” Soon as I downloaded it, however, the first thing it said was that I’m not an Apple Music subscriber. To that, I say “EXCUSE ME??????!!!!!! HOW DARE YOU!!!” Talk about misleading semantics. I hope you’re proud of yourselves.
SongCapsule Quiz is a fun and modern music trivia game designed for the streaming era. Test your music knowledge by playing quizzes based on any play...