Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oran Levi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Made me download it is because I needed to quickly pick from a list of things. I was shocked that there isn’t many options for this category. It does have enough to cover majority of your needs. - hex code (which generates one square (with code) every time ‘generate’ button is pressed. You can generate as many as you want, and at the end copy all of them - numbers (select range and buttons to generate. Works as advertised - animal names: simple Leo, but works flawlessly - Flip a coin: keeps tabs on how many times were heads, and how many times work for tails Password: allows you to choose how many characters and what to include it within the password, works well - Names: there’s three toggles, male name, female name, and surname
Generate random numbers, roll dice, flip coins, pick names, letters, colors, dates, passwords, and more! Make decisions, play games, or just have fu...