Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eliott Morgensztern · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So I’ve only used the app for about 20 minutes now, and I’ve noticed that the dead time gets cut off on the widget, it bothers me so much. It says “05:…”. So I know that’s probably fixable, and if this app ever gets big, that should be fixed before a ton of people rate badly. UPDATE: Developer fixed the problem, responded to me (which was nice)
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