Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kenny Greenstein · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Absolutely thrilled with this app! Writing a heartfelt message for my friend's wedding was so easy using it. I've been hoping for a solution like this to avoid the hassle of mailing physical cards. This app made the process incredibly convenient and stress-free. Highly recommended!
What a great way to send gifts. All my friends are raving! Simple and easy to use
Finally a easy way to send gift money for events like weddings and parties! No more needing to bring checks or cash.
Have you ever gone to a wedding only to discover you’ve left your gift at home? Has your gift list gotten so long and overwhelming you just don’t know...