Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Programmer Hat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Installed. Rebooted. More ads.
Installed the app. Restarted the browser after activating the extension. Still got loads of suggested advertisments. I actually saw no change in the quantity of them which happens to be getting worse over time and not better. Eventually FB will be nothing but an app full of advertising and nothing else. Im on FB to interact with friends and not be bombarded with advertising. The app doesn't work. Leaving FB might.
NOTE: this primarily works in the Safari browser on Facebook domains "facebook.com" and "m.facebook.com". It does not block ads on the native Facebook...