Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KILLSTAR · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I first got this app it was easy to use, easy to find certain clothes but now especially with the plus size section it’s so difficult to find the clothes with the right size I put in 3xl 4xl in the filter and it just shows all clothes even if there’s not plus size option or if it not in stock, I love there clothes and I will still buy from them but I just think you should fix this it very difficult to find the right clothes for the right size.
I really wanted to like this app having spent £££ over the years on the website but it’s borderline unusable. Not only do the filters exclude tons of products, there’s a constant pop-up of “sorry we’ve run into a problem” and then the app periodically deletes everything in your cart claiming it’s because “some items are no longer available”. The items are always still available when I go back to them, but besides this I don’t know why it deletes the whole cart even if one or two items did sell out? The cart also doesn’t sync to the cart you have on the website so you can’t switch from one to the other. I’ve tried using this app a number of times but ultimately end up back on the website because it’s just terrible.
Since the update, I have not been able to access my wishlist at all. So I can’t find all the things I want to purchase, I’m having to go through all the different subcategories on the app to find what I want.
Fashion & Lifestyle Brand with a twist of darkness, channelling emotional power and raw energy into every thread. Established 2010. Our playful, rebe...