Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FTF Innovation LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a huge fan of WSOC/WAXN and Cox Media Group, but this app just takes the cake. Once a local news item begins playing on the linear feed, it’s interrupted by the same repetitive ad that just played less than a minute ago. This issue is not occurring on neighborhoodtv.com, so I’ll skip the geotargeted ads and stick to the website for my local news. Goodbye FTF Innovations; your app is crap.
Neighborhood TV provides it’s viewers with Really Local news, entertainment, sports, and lifestyle from their neighborhood. We focus on the things yo...