Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Devpool · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Yup. It says iPhone and iPad, so why isn’t it optimized for iPad? I opened Topics, chose my interests, it opened a full screen … upside down. I poked around, hoping to have it rotate but it turned on its side, and I closed Topics. It would have to be a phenomenol app to get me to turn my iPad on its side in order to read but there are so many well designed apps that fill the same niche that I won’t put up with the irritation. I don’t know why any developer insists on this limitation. It can’t be that hard to make it work- really work- for iPad users. So, I’m off to delete it without ever finding out if it’s something useful for me. Pity, isn’t it?
Topics allows you to have a summary of your favorite news topics Topics offers you: - A Feed tab that gives you a summary of your favorite Topics - A...