Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Valurank Corp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I enjoyed the Batman inspired design of the mascot and logo for this app, and also how easy it is to submit feedback on whether or not you enjoyed a news article (it has a swiping functionality similar to dating apps). You can choose which major news networks you would like to prioritize seeing articles from, and also generalized categories of information as well. Overall, this app is going to become one of my go-to news sources
I am loving the OtherWeb app!. I mostly avoid news (not a good thing to do, I know) because of the crazy length of most articles and because of the biases. I desire objective news. And I avoid news articles because of all the ads….sometimes a crazy amount of them. I like the summaries, which let me decide if I want to read the in-depth articles. I like staying informed, but life is busy…..
Finding an ad-free news app, website..etc is rare these days. The concept of this app is great, however as an IPad user the UI/UX design could use some work as I found the images to be a little too big and overlapped with news “cards”. The option to listen to news is great and the summary is awesome since it makes it easier for me decide whether an article is worth reading. I think there’s a lot of potential with Otherweb!
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