Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Heading 365 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The description clearly states: “All FMS functions included”, and “Realistic simulation of FMS including all functions”. This is not true, and although significant functionality has been incorporated, many selections still produce the NOT YET IMPLEMENTED message. The product does not perform as claimed, and will disappoint anyone preparing for simulator exercises like visual approaches, DGA etc. Fine for stuff you do every day like regular approaches and holds, but why would you need this? Runway waypoints do not properly display in the FPL page when selecting runway only arrivals. It’s not possible to overwrite the pre-populated intercept course to a user waypoint; attempting to causes an error. User waypoints such as PBD do not generate if the PLACE (e.g. VOR) must be selected from a list (e.g RK). The waypoint selection causes the bearing and distance to be ignored. Selecting an existing waypoint from the FPL to the scratchpad and back into the FPL causes the list selection to reappear if multiple waypoints with the same designator exist, despite having already made that selection previously. It is not possible to enter nav radio frequencies directly from the scratchpad.
This app is for PRIVATE CUSTOMERS ONLY! Commercial users may download the “E-JET Load 27 FMS Trainer PRO” app, where the access key will be provided b...