Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sutra Fitness, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had the pleasure of practicing with Patti in person during my first two pregnancies in LA and it was such an important part of cultivating my confidence and intuition as a mother…not to mention a great workout and birth prep! Now that I’m living abroad I am so grateful for this app and the ability to bring UMA everywhere with me!
This is such a gift. Beautiful content that allows you to continue your practice safely through all stages of pregnancy and beyond. Terrific convenience and price point. I look forward to more content! Nobody teaches quite like Patti. Very nourishing, strengthening, and empowering. I docked a star because I’ve noticed at least 4 practices on the platform that are missing a side of warrior II sequence. There’s a dancing warrior flow on one side and then trikonasana, but instead of balancing out our other side, we’re taken right into the other side of trikonasana and never repeat the dancing warrior flow on the second leg. Now more than ever during pregnancy I find balance in both sides to be essential. It’s a bummer to have to stop and add that other side in over and over again, as it’s forgotten in several classes. Please take us through both sides of all poses!
Uma Mother created by Los Angeles based yoga & meditation teacher, doula & mother Patti Quintero, is a digital home space for Mothers at all stages to...