Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Philipp Straub · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A “survivor” of a few disasters, I’d sought an app like this for my small-scale preps — never liked tracking on spreadsheets. The app offers a clean and intuitive interface, provides a good set of starting items, and is easy to customize. After downloading, I emailed the developer with a few issues I had on my iPhone 13 — he updated the app with fixes in just a few hours! And he’d added an extra feature! Nice!
Create an emergency stockpile based on the recommendations of the Federal Office for Civil Protection and Disaster Assistance (BBK). The Federal Offi...