Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cole Horvitz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
CakeLog has made managing birthdays, gifts, and gift ideas a breeze. I’d rate 6 stars if I could.
Being busy means you tend to forget important dates, especially birthdays. This app allows me to organize my friends’ and families’ birthdays while also notifying me when birthdays are coming up. Overall, very user friendly.
Using the calendar app is too intimidating and complicated. I usually kept a notes file with all my friends’ and family’s bdays, but there is no notifications and i often forgot. After importing all of the bdays on CakeLog i feel more confident i wouldn’t miss a friends bday!
Have you ever forgotten to send your friend a birthday message? Or you can't remember the gifts you've given and received over the years? Then CakeLog...