Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yuko Nakata · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
「便利 & 安心 & 簡単に電話ができるアプリ」 1)よくかける番号を登録すれば、いつも便利! 2)誤ってタップしても、すぐ発信しないので、誤発信を防止できて、安心! タップした後、下から出てくる電話番号をタップして、はじめて発信します。 3)まさかの時の連絡先を登録しておけば、安心! (例)...