Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Selcuk ASLANTAS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wanted a clock app that had a timer, so I'd be waked up after a, say, 40 min. nap. Apple's clock isn't reliable in that if often makes no sound when the time ends. This clock has yet to make _any_ sound when the timer runs out of time. Worse, the timer loses time; last week I set an alarm for a physician appointment, but that was a day the clock was 57 mins behind. That cost me $45 for the missed appointment.
Wake up or fall asleep to your favorite music, never fall asleep despite your alarm again, get your own clock collection, workout or cook with this mu...