Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dog Run Co · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This looks interesting, and I’d love to find potential dog sitters nearby. Signing up was a little tricky, because the password character validation did not recognize certain special character as such, requiring me to generate a few different passwords before it worked. But that wasn’t a big issue. What had me close the app was the onboarding, which started with my having to write a bio and upload a photo of myself. When I sign up for an app, I want to quickly get a sense if I like it and not be forced to showcase my face or write about myself. This shouldn’t be signup UX but usage UX if at all necessary (why do I need to upload my face as opposed to just my dog’s??). Let people sign up and see what the app is all about. You can still force users to provide more info if they actually want to use the app. As things stand now, it’ll likely stay in my phone for a few weeks and will eventually get deleted…
We are a matching platform connecting dog-owners to dog-lovers who don't own dogs so they can SHARE the love of dogs. This helps Team Paws (dog-owners...