Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SHIGETO TAKAGI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this to track daily numbers and take simple notes. I’ve been using it for 2.5 months and today I was looking back at the data and couldn’t find anything more that 31 days ago. This means I lost 1.5 months of data!! Developer doesn’t disclose that it only tracks a month of data. Do not download
A free simple and easy graph calendar diary app that records daily numbers and displays graphs. One line notes that is always displayed, daily commen...