Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bigsool · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We have reached out to the software developer 3 times with no response and attended what was supposed to be an online demonstration in English (despote signing up for the demo in English). While it seems like a great program, documentation and online learning tools are VERY limited in English (5 short YouTube videos in English versus an entire site dedicated to learning in French). Despite some level of in app English most of the menus default back to French. At this juncture we have determined that despite saying so in the App Store and the software developers website there is no support for this software in English, and no one monitors the site for request in English.
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