Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Associated Press · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pages don't open, the app doesn't load fast enough. It would be better if this was upgraded to be more seamless and less glitchy.
Pretty much worthless for any post2014 iPad. Not that the software was that great to begin with...
My company makes us VPN to reach our company's ENPS server and we don't have to use "https", but the app makes you enter "https" as part of the web address. Can you please change this since some users do not need to enter https since they will VPN first.
News doesn’t happen in the newsroom. With AP ENPS Mobile you can take your newsroom with you wherever you go. Remotely monitor assignments and rundo...