Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Financial Times Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is certainly progress: having the entire issue on the iPad is great. Yet despite the retina display, the text is tiny and there is no way to make it larger, since this seems to be a replica of the print edition (and the iPad is much too small). It would be great if you could offer a proper digital edition Iike the Wall Street Journal or Barron's app, with adjustable font and other features.
Published every Friday, Investors Chronicle magazine is the authoritative source of share and fund tips and comprehensive companies coverage for the p...
| Name | Price | Type |
|---|---|---|
| 6-12 January 2017 | $4.99 | One-time |
| 8-14 December 2017 | $4.99 | One-time |
| Investors Chronicle Subscription (Weekly) | $5.99 | Weekly |
| 15-28 December 2017 | $5.99 | One-time |
| 10-16 January 2014 | $5.99 | One-time |
| 16-29 December 2016 | $5.99 | One-time |
| 11-17 July 2014 | $5.99 | One-time |
| 20 Dec - 2 Jan 2019 | $5.99 | One-time |
| 20 Dec 2013 - 02 Jan 2014 | $6.99 | One-time |
| 19 Dec 2014-1 Jan 2015 | $7.99 | One-time |