Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AT&T Services, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please allow multiple missed call alerts to be dismissed all at once. When I open the app I have to sit and repeatedly tap “Not Now” for a flurry of missed calls, which is a horrible user experience. The app doesn’t tell me how many more alerts I have to dismiss. Why not put these alerts in a notification tab list that I can review at my leisure like the iPhone phone app does? Why not allow the user to dismiss all of the alerts at once? These alerts are not ignorable and basically render the app unusable until they’re all dismissed. This is ironic because the app is supposed to be about real time communication and yet when I open the app I’m forced to be reminded of communications past which are useless to me because they are in fact not real time. What’s the point of notifications (but not the contents) of old communication? Please hire and employ experts in UX and UI design who know how to devise and implement easily usable, frustration free, and intuitive GUI and design paradigms, preferably designed for an iPhone touch screen and not just copying and pasting from the handheld software.
App is a mess. Can’t unlock your screen before you’ve missed a call. Unable to see who’s calling with the screen locked. No ability to shortcut from the lock screen to the app. Unable to clear missed notification badges (also unable to find where the badge is actually coming from.) I’d wish I could tell you to save your money and convert to a dedicated PTT device, but the Sonim devices offered by ATT are so cumbersome, and unreliable they make the whole experience not worth it. All the problems that exist on this app, exist in those devices. As well as a bevy of software bugs that make them little more than ballast for you to lug around.
Where to start.... The sensitivity is way off. You have to manually go back to the main menu when you end a call...every. single. time. The calls coming in don’t show up sometimes if you’re in a call with another radio. If you miss a call and it actually shows up, it’s no longer red, it’s just white text stating “missed call”. The contact names are cut off on the main screen. The issues go on, and on. Bring back the old version!!
AT&T Enhanced PTT & FirstNet Rapid Response To make your migration easy, we have made sure that FirstNet Rapid Response works with the existing AT&...